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The New Museum
Soft Water, Hard Stone
The title of the 2021 Triennial, “Soft Water Hard Stone,” is taken from a Brazilian proverb, versions of which are found across cultures: Água mole em pedra dura, tanto bate até que fura (Soft water on hard stone hits until it bores a hole). The proverb can be said to have two meanings: if one persists long enough, the desired effect can eventually be achieved; and time can destroy even the most perceptibly solid materials. Building upon these ideas of resilience, perseverance, and soft power, a dynamic identity was created that is equal parts functional and lyrical in its execution.
Published by New Museum & Phaidon, 2021, Designed by Pacific, Hardcover, 9 × 11½ inches, 368 Pages, Edition of 1,500
![White exhibition wall with dark blue title and wall text.](https://images.ctfassets.net/gseowxh58tn6/2WNeEc2mcdg1v3BieEkV5v/3ae0db5752a5fa4325d5bbaabdd1e2ea/NEW_MUSEUM_2.jpeg?w=4000&h=2250&fl=progressive&q=50&fm=jpg)
![Installation shot from an exhibition at The New Museum. White rain barrels with various artworks replacing the lids, stacked against a wall. In the background there are five black and white images of trees hung on the far wall.](https://images.ctfassets.net/gseowxh58tn6/7wjG7ExXvujqomMJAgIjb/0fced3ed2b23d1fb4c33c501c13d4173/NEW_MUSEUM_3.jpeg?w=4000&h=2250&fl=progressive&q=50&fm=jpg)
![Dark blue velvet book cover with silver embossed lettering.](https://images.ctfassets.net/gseowxh58tn6/7L3vOPhByj4R6l9MazoLQZ/b99ce7f2ce43c4a302722ffb89deaef7/220316_PAC_097_8842db70-270c-4bd9-8b40-598b079dcf7e_2048x2048.jpeg?w=2048&h=1536&fl=progressive&q=50&fm=jpg)
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![Open book with cream colored paper and black text on the right page.](https://images.ctfassets.net/gseowxh58tn6/54qvn3TZlEeogI2OgdG3A4/41a7363301dc9ffab440ce8738fcda3d/220316_PAC_098_1024x1024.jpeg?w=1024&h=768&fl=progressive&q=50&fm=jpg)
![Open book with cream paper. Black text covers the right page.](https://images.ctfassets.net/gseowxh58tn6/20TTKDC1dIGJZ38kDKfCuR/5a3494cee69d45a21d1dad667dfa8d4f/220316_PAC_099_1024x1024.jpeg?w=1024&h=768&fl=progressive&q=50&fm=jpg)
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![Open book with a centerfold image of a sculpture.](https://images.ctfassets.net/gseowxh58tn6/650rAkcym2rgPeACd027AT/0fcdd54e3f443f4b242d88a8b2efab82/220316_PAC_102_1024x1024.jpeg?w=1024&h=768&fl=progressive&q=50&fm=jpg)
![An open book with four photos of artworks in the page corners.](https://images.ctfassets.net/gseowxh58tn6/27FCqYHL9ike2cZxVKfIkz/b659c692fa4c329c0a5806c2b7633018/220316_PAC_105_2x_e7530bc7-1abf-4c1c-bfff-556883b65f40_1024x1024.jpeg?w=1024&h=708&fl=progressive&q=50&fm=jpg)
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![An open book with artwork images. The left page has three colorful images stacked in a vertical row. The right page has two images aligned vertically.](https://images.ctfassets.net/gseowxh58tn6/3pkRoRssRr9L9b3cElCue3/b133348d6d724171acac9b9ddee4ecaa/220316_PAC_104.jpg?w=3000&h=2250&fl=progressive&q=50&fm=jpg)
![Open book with cream pages and two columns of black text. The right page has a single image at the top of the first column.](https://images.ctfassets.net/gseowxh58tn6/2HAFbkNAZ42qPhV8MY8bQf/ac95cb3dc2afc2f397b65647fd8c1c32/220316_PAC_108_2x_67e62a2d-b8fa-4769-a1fb-d5965bbc9b85_1024x1024.jpeg?w=1024&h=708&fl=progressive&q=50&fm=jpg)
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![Interior subway ad that features dark blue text over a light pink and light blue cotton candy background.](https://images.ctfassets.net/gseowxh58tn6/4Grl6d2RruOfa6lQlDOAkX/0cb379bff0da6b7c568b48e3f7189585/NEW_MUSEUM_5.jpeg?w=4000&h=2250&fl=progressive&q=50&fm=jpg)
![Magazine ad that features dark blue text over a light pink and light blue cotton candy background.](https://images.ctfassets.net/gseowxh58tn6/4VvGt2PkXk3dVImfFhjO0V/dd0db6f3819544444aff1f38bc526c0a/NEW_MUSEUM_6.jpeg?w=4000&h=2250&fl=progressive&q=50&fm=jpg)
![Three subway ads in the 77th street stop. The left and right screens have an advertisement for an exhibition. The center screen shows an artwork in the exhibition.](https://images.ctfassets.net/gseowxh58tn6/LK4N1GJw6Qwc1SBCehC2P/ab3c210902ec3fe79c2cfb12d882a826/NEW_MUSEUM_4.jpeg?w=4000&h=2250&fl=progressive&q=50&fm=jpg)