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Billboard showing an un-made bed with bold white letters overtop it.

Client

Hästens

Year

2022

Location

New York

Services

BrandingCreative DirectionDigital AdvertisingPrint Advertising

Hästens
Defining a Legacy Brand's Art Fund

The Hästens Art Support Fund is a series of new initiatives dedicated to supporting the advancement of larger-than-life projects by today's best in contemporary art. Coinciding with the Swedish bedmaker's 170th anniversary, Pacific helped to envision the creation and launch of the Hästens Art Support Fund identity. The fund provides crucial financial support to a visionary artist to realize a major public artwork.

Navy blue text on a white background.
A window advertisement with a blue checked background and bold white text.
A checkered folder with white text at the top and bottom.
A white box with a navy blue pull tab and navy blue text on the lid.
Phone with white letters on a navy blue background.
Advertisement pasted onto a green wall. The advertisements feature a photo of an unmade bed and white text on top.

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