A group of dancers in various colorful shirts are positioned on and around tables. The white Performa Biennial 2023 logo is centered on the image.






New York


BrandingCreative DirectionSignage & EnvironmentalWebsitePrint

Performa Biennial 2023
A Global Biennial in New York City

Anchored to the historical significance of the birth of conceptual art, the tenth iteration of the Performa Biennial considered one historical moment as we were on the precipice of another in the way art is imagined, created, produced and exhibited.

Pacific worked closely with the performance-based organization to design an identity, and develop assets across print and digital – including the website– that embody the explosive, alive and saturated nature of Performa. This included a 10-page accordion fold brochure with the calendar of events for all three weeks, plus information about the organization, biennial and 2023 theme, Signage and Environmental graphics located in the Performa Hub – home base for the roving art organization, and totes, stationary and badges for visitors, performers, and staff.